Audi Revolut F1 Team brings its Off-Track Experience to Miami during Formula 1 race week

Wynwood’s MAPS Backlot will transform into an open, high-energy experience where fans, partners and media can step inside the world of Audi Revolut F1 Team. Open from Thursday to Sunday, the venue will host live screenings of every on-track session alongside a curated programme of interactive experiences, partner activations and cultural moments. Daily sunset DJ sessions will bring the space to life each evening, while a dedicated Gillette barber corner offers race-week grooming experiences. Premium hospitality, including a refreshment bar powered by Perk, infused with local Latin influences, sits alongside a range of fan-focused activations. Guests can explore interactive racing simulators powered by Audi, a cinematic 180° spatial film experience on Apple Vision Pro, and mission-control inspired installations, alongside a curated display of the official adidas merchandise collection.

Located in the heart of Wynwood, MAPS Backlot sits within one of Miami’s most recognised art districts, known for its large-scale murals and ever-evolving street art. The venue’s exterior will be transformed by a mural from Miami-local artist Hoxxoh, visually guiding fans into the space as the artwork extends seamlessly into the inside of the venue. A live poster printing station will run throughout the event, producing designs directly inspired by the mural. The full installation will be completed ahead of race week on 29 April.

Extending beyond Wynwood, the activation also reaches into Miami’s everyday cultural spaces. In collaboration with Rosetta Bakery, a staple of Miami’s café culture, the team creates an additional race-week touchpoint, embedding itself into the city’s lifestyle and offering fans a more informal way to connect with the brand.

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team: “We are excited to bring our off-track experience to the 305 and continue building our presence beyond the circuit. Formula 1 is evolving in a broader cultural experience, and Miami is one of the clearest expressions of that: a city where sport, music, art and lifestyle come together. By creating a home for our fans and the community during race week, we are opening our world and inviting people to engage with us in a way that feels authentic to the city. Following Melbourne, this is another important step in how we, alongside our partners, connect with audiences globally.”

Schedule of Key Public Activations

Saturday, April 25th – Sunday, May 3rd
Co-branded takeover of 9 Rosetta Bakery locations.

Thursday, April 30th (from 12PM)
Public opening of Audi Revolut F1 Team Miami Experience at MAPS, Backlot.

Thursday, April 30th (evening)
Public appearance by driver Gabriel Bortoleto.

Friday, May 1st – Sunday, May 3rd
Audi Revolut F1 Team Miami Experience open to public with screenings of all race sessions live on Apple TV.

Friday, May 1st (evening)
Public appearance by Head of Audi F1 Project Mattia Binotto.

Thursday, April 30th – May 3rd (From 6PM)
DJ Sundowner Session.
Friday’s DJ Sundowner Session is presented by Perk.

For full programme details and public access information, please visit audif1.com

Official imagery is available for download at the Audi Revolut F1 Team content hub: https://contenthub.audif1.com/en