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Audi Revolut F1 Team welcomes Aleph as official partner
- Supporting Audi Revolut F1 Team’s ambition to translate a global Formula 1 platform into locally relevant engagement across key markets
- Partnership enables activation across a 24-race calendar, strengthening cultural connections with fans and communities worldwide
- Shared focus on global reach with real local impact, turning visibility into relevance beyond the racetrack
Hinwil, January 27, 2026 – Audi Revolut F1 Team today announced a new partnership with Aleph, a global leader in digital advertising enablement, appointing Aleph as the team’s official partner as the team prepares for its debut in the FIA Formula One World Championship.
Competing across a 24-race calendar and engaging audiences worldwide, turning global presence into meaningful local impact is a key part of the team’s commercial and fan engagement strategy.
The partnership with Aleph supports this ambition by enabling Audi Revolut F1 Team to approach activation with greater local relevance, helping ensure that when the team shows up in key markets, it does so in ways that feel culturally connected; not generic. From identifying local communities and entry points to amplifying activations so they are seen and felt by local audiences, the partnership strengthens the link between the team’s global platform and local fan communities.
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team: “Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context.”
Gastón Taratuta, Founder and CEO of Aleph: “Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike.”